The Learning Curve: A Marketing Strategy for MSIT

Using AnnaLaura Brown's advice, the Metropolitan South Institute of TAFE's strategy must address the following:

Farkas warns against using technology for the sake of it, articulating our goals informs our decision on which platform(s) to use.
Our goals need to be measurable and achievable.

Setting up the program at MSIT would be initially labour-intensive.
Management must allow time to set up correctly to enable the best outcome and diminish the chances of mistakes.
Time is needed to develop policies and to ensure that they align with institute and state government policies.
Staff involved would need time to become conversant with all policies and behaviour expectations.
Once the set-up was complete, there would be minimal time needed by individuals to maintain the online presence since this is a team effort.

The MSIT cohort is highly diversified by age, gender, cultural background, educational experience, method of course delivery. Even the courses we offer range from the very basic of English language (for refugees) through to management and IT courses which prepare the student for university study.
Our teachers vary greatly in their use of the library - some being regulars, others never engaging.
Non-teaching staff are able to use the library, although many may not be aware of this - they are an untapped market segment.
Even though our industry partners are not necessarily library clients, we must stay mindful of the image we project online given that the MSIT support services will be judged as part of the whole package and therefore will influence decisions companies make about partnerships.
It is imperative that we are aware of which social media tools our clients are already using: no point in using Twitter if everyone is Facebooking. Library observation would suggest that Facebook is where our students connect, but a simple survey would give a more accurate picture.

Examination of these factors will inform our decisions on

The Learning Curve